Programme for the communication conference 2026
The programme shows the times and which building and room each activity will take place in.
You will find the specific room for each speaker and lecture in your booking.
Niagara is located at Norra Neptunigatan 1 and Orkanen is located at Nordenskiöldsgatan 10.
Wednesday 10 June
13:00 – 18:00 Conference registration at Orkanen, Nordenskiöldsgatan 10, Malmö
14:00 Social Programme
- Kallbadhuset: Sauna and bath (14:00, Limhamnsvägen Brygga 1)
- Malmöhus Castle: Guided tour (14:00, Malmöhusvägen 6)
- Canal Tour: Boat in Malmö canal (14:00, Norra Vallgatan 60)
- MAX IV: Research facility visit (14:00, bus from Niagara Norra Neptunigatan 1)
- Food Caravan: Culinary tour (14:00, Möllevångstorget)
18:30 Welcome Reception at Moriskan, Norra Parkgatan 2, Malmö
Thursday 11 June
08:00 – 09:30 Late registration at Orkanen, Nordenskiöldsgatan 10, Malmö
09:00 – 09:30 Welcome to Malmö University (Orkanen, Atrium)
09:30 Keynote
- Jo Røislien: Facts are forgettable, stories are forever (Orkanen, Room: D138)
10:30 – 11:00 Coffee
11:00 Workshops
- What is your story? Odd Vegard Kandal- Wright (Niagara Room: A0407)
- The educational Journey, a strategic model: Jan Boman (Niagara Room: A0411)
- Web and web management: Björn Gíslason (Niagara Room: A0506)
- Social Media Management for Universities: Challenges and Best Practices: Ásthildur Gunnarsdóttir (Niagara Room: A0507)
- Strategic Communications: Anna-Kaisa Säkkinen (Niagara Room: A0510)
- Communications is not a mailbox: Thurid Eriksson (Niagara Room: A0513)
- Change with internal communication: Ståle Tvete Vollan (Niagara Room: A0602)
- Pre- recruitment and early interest generation: Lykke Thostrup (Niagara Room: A0606)
- Crafting clear goals- the key to effective communication: Annica Zetterlind (Niagara Room: A0607)
12:10 – 13:15 Lunch at Restaurant Niagara
13:30 Circus Sessions
- Practical use of AI in student marketing: Heli Syrjälä & Anni Karhunen (Niagara Room: A0306)
- From information to storytelling: how Chalmers reframed its voice on social media: Hiba Fawaz (Niagara Room: A0307)
- Do talk to strangers!: Sabina Bjerre Hansen & Simon Byrial Fischel (Niagara Room: A0406)
- Promoting Diversity in Higher Education: Nabila Habib & Pål Arne Kvalnes (Niagara Room: A0311)
- How AI helps prospective students discover the right study programs: Jørgen Thune Johnsen (Niagara Room: A0407)
- Taking the elevator pitch to new heights: Hilda Liberg & Ida Fridvall (Niagara Room: A0411)
- Can We Trust AI to Talk About Science? Science Communication and the Icelandic Web of Science: Jón Gunnar Þorsteinsson (Niagara Room: A0506)
- Training experts: building bridges between researchers, communicators and the media: Jessica Bloem (Niagara Room: A0606)
- Girls and Non-Binary in Tech. Over a decade of social outreach at Reykjavik University: Ásthildur Gunnarsdóttir & Rakel Gunnarsdottir (Niagara Room: A0507)
- How to customise student content: Annica Höglund & Anna Lawrence (Niagara Room: A0607)
- Growing Global Reach with The Conversation: Ellen Albertsdottir (Niagara Room: A0510)
- How Malmö University found its voice on TikTok: Linnea Gestsson (Niagara Room: A0602)
- How to Strengthen a University Newsroom: Kristina Lindgarde & Sanna Trygg (Niagara Room: A0502)
14:30 – 15:00 Coffee
15:15 Seminars
- Brand communication in the public sector in times of crisis: Cecilia Cassinger (Niagara Room: B2)
- Recruiting students internationally. Lessons Learned from a Scottish Ancient: Joseph Whimster (Niagara Room: B1)
- The affective labor of public facing work – an investigation of researchers’ experience and handling of digital harassment: Stinne Bach Nielsen (Niagara Room: A0307)
- Bridging the Generational Gap in Student Recruitment: Sigurður Svansson (Niagara Room: A0407)
- When everyboby is going AI… How to stay human?: Jutta Kasslin & Helena Vannas (Niagara Room: A0406)
19:00 – 02:00 Conference Dinner at Slagthuset, Carlsgatan 12E, 211 20 Malmö
Friday 12 June
09:00 – 09:15 Opening Session and the winner of golden ticket to the next conference,(Orkanen, Atrium).
09:15 Keynote
- Emma Frans: The Infodemic Vaccine (Orkanen, Room: D138)
10:15 – 10:45 Coffee
11:00 Circus Sessions
- From insights to impact: mapping the student journey: Kristine Gabrielsen (Niagara Room: A0306)
- How do you get 498 researchers to trim their hair and their profiles?: Lise Wendel Eriksen & Anders Møller (Niagara Room: A0607)
- A ritual made the new Rector go viral: Betina Illemann Larsen,Vibeke Mark Hansen & Maya Bille (Niagara Room: A0606)
- Make events great again: Hanne Bjerknes, Gro Lien Garbo & Elise Frøjd (Niagara Room: A0411)
- Developing a student communication strategy: why it matters: Charlotte Møller Nygaard & Sinne Brandt Jakobsen (Niagara Room: A0506)
- Hiking trips with science tips: Jón Örn Guðbjartsson (Niagara Room: A0307)
- Student ambassadors as influencers: Maren Bjotveit (Niagara Room: A0507)
- Lights, Camera, Student! Reality as a Recruitment Tool: Sofia Wiesler & Susanna Löfgren (Niagara Room: A0602)
- Viten-TV – Science on screen: Ingrid Spildo Nordhuus (Niagara Room: A0311)
- A digital introductory course for new students: Julie Backer & Ellen Solberg (Niagara Room: A0406)
- Wiki 4-ever – how we created a podcast using Wikipedia to mediate research: Magnus Erlandsson & Johanna Svensson (Niagara Room: A0407)
12:00 – 12:45 Lunch at Restaurant Niagara
13:00 Seminars
- When the shit hits the fan- Communication during a cyber attack: Ásthildur Gunnarsdottir & Sunna Kristin Hilmarsdottir (Niagara Room: A0407)
- A framework for researcher-to-researcher communication on university websites: Kjersti G. Stensrud & Kristine Mangerud (Niagara Room: B1)
- How to write good speeches!: Søren Henrik Stein & Jonas Espe Bak (Niagara Room: A0307)
- From Hype to Reality: Navigating the Generative AI Frontier: Anders Bjarby (Niagara Room: B2)
- A Three-Year Rollercoaster: From Fragmented Sites to a Unified Student Website: Patrik Hekkala & Petra Svensson (Niagara Room: A0406)
- New marketing horizons: Embracing new challenges : Birgitte Lyhne Broksø & Jesper Bang Vinther (Niagara Room: A0306)
14:00 – 14:15 Break
14:30 Keynote
- Friðrik Larsen: Why universities need to measure the immeasurable their brands (Orkanen, Room: D138)
15:30 – 15:45 Close up session, see you in 2028