Workshops
Our Fun and Inspiring Workshops
Meet your colleagues at our networking workshops, where you will spend an hour exchanging experiences and discussing the topic that interests you most in your work. As a visitor, you choose to attend one of them. Each workshop takes place at 11:00 AM on Thursday.
Annica Zetterlind– Communications Officer, Malmö University
Crafting clear goals – the key to effective communication
Do you feel that your communication goals are sometimes vague, difficult to measure or just stuck at activity level? Welcome to an inspiring workshop where we will explore together how to set goals that drive both communication and results.
Lykke Thostrup– Communications Officer, Head of Upper Secondary Schools Visits Services, University of Copenhagen.
Pre-recruitment and early interest generation
The topic of this workshop is pre-recruitment and early interest generation i.e. visits services for schools (upper and lower secondary) and other visits services aimed at possible future students through school curriculum, festivals etc.
Jan Boman– Communications officer, Linköping University.
The educational Journey, a strategic model
The topic of this session is the Educational Journey model from Linköping University, a framework that maps the student journey from prospective student to alumni. The session will explore how the model can support recruitment, retention, and alumni relations by identifying challenges and opportunities at different stages of the student pathway. Practical examples will be presented, followed by a discussion on how similar models can be applied at other institutions.
Ståle Tvete Vollan– Head of Communications, Norwegian Academy of Music.
Change with internal communication
Changing work behaviour in higher education by communication. Or change work attitudes first?
At this network session about internal communication, we will meet and greet for an hour, hoping for you to get to know each other a little while discussing the internal comms topic that makes a difference in your everyday work. These network sessions are safe spaces; bring yourself, maybe ask questions, and someone will tell you about internal communication efforts, whether they were successful or not.
Odd Vegard Kandal- Wright, Head of Section, Section for Research Communication and Public Affairs, University of Bergen.
What is your story?
In this one-hour networking workshop, we will explore the power of storytelling as a strategic tool. Through real-life examples and a hands-on group exercise, we will explore how to craft compelling stories that engage audiences and support our institutional goals.
Whether you’re writing for social media, preparing a presentation, or sharing research results, storytelling helps your message stand out and stick. Join us to discover how to turn facts into narratives that people actually want to listen to.
Thurid Eriksson– Communications Director, Åbo Akademi University.
Communications is not a mailbox
Why leaders should view their communications unit as a strategic asset, not just a support function.
At this network session we will discuss crisis communications, especially when it comes to leadership communication. We will meet and greet for an hour, hoping for you to get to know each other while discussing the topic crisis comms. These network sessions are safe spaces; bring yourself, maybe ask questions, or share your experiences of crisis communication, whether they were successful or not.
Ásthildur Gunnarsdóttir– Director of Communications, Reykjavik University
Social Media Management for Universities: Challenges and Best Practices
This one-hour networking workshop explores how universities use social media and digital marketing to connect with prospective students. Together with colleagues, you will discuss strategies for managing platforms, creating effective content, using advertising, and measuring results. The session offers a chance to share challenges, successes, and fresh ideas to strengthen your university’s digital presence.
Björn Gíslason– Manager of Communications and Web Editor, University of Iceland.
Web and web management
Will the rapid development of AI make university websites in some way obsolete, or will it make them more crucial as a platform for reliable information about university activities, such as studies, research and innovation? What are the key challenges currently facing web managers in content strategy and management today? Do you have a good example of a well-managed and structured website you want to share with the group? Join this workshop for a discussion with your colleagues about the challenges and opportunities of web editing and web management at universities today.
Anna- Kaisa Säkkinen– Director of Communications, University of Jyväskylä.
Strategic communications
During this workshop we will discuss the key elements of strategic communications and share best practices on how to communicate the value of communications to your internal audiences and how to move from tactical, reactive communications into a more strategic operating mode.