Lights, Camera, Students! Reality as a Recruitment Tool
Lights, Camera, Students! Reality as a Recruitment Tool
How do you recruit students when campus visits and fairs aren’t possible? At Umeå University, the answer was to create Sweden’s first campus reality series: Hallå Campus.
Across three seasons and 14 episodes, eight students opened the doors to their everyday lives, offering prospective students an authentic look at studying and living in Umeå. The series didn’t just tell stories—it drove results: doubling YouTube subscribers, attracting a strong 19–24 audience, and increasing male engagement.
Produced partly in collaboration with an agency and later in-house, the show has built pride internally and gained external recognition, including award nominations. In 2025, Hallå Campus returns as a proven, creative tool for student recruitment.
Sofia Wiesler
Communications strategiest at Umeå university
Susanna Löfgren
Head of Student Recruitment and responsible for Hallå Campus at Umeå University
About Sofia Wiesler and Susanna Löfgren
Sofia Wiesler is a communications strategiest at Umeå university whit nearly 20 years experience of communication to younger target groups. She was head of student recruitment at the time of developing Hallå campus.
Susanna Löfgren is today head of student recruitment and responsible for continuing the development of Hallå campus within Umeå university´s student recruitment.