New marketing horizons: embracing new challenges
New marketing horizons: embracing new challenges
The University of Copenhagen has brought together all physical and digital marketing of the university’s programmes in one unit, KU Communication. With this uniting came responsibility for many more and very different programmes than the natural sciences, which have traditionally been the ones that have been marketed at KU.
Based on the planning of a campaign for the language subjects, Jesper Bang Vinther and Birgitte Lyhne Broksø will talk about marketing and collaboration with faculties that are not at all used to thinking commercially and in short messages. What are the demands on communication professionals, both professionally and personally, to create a collaboration and a recruitment campaign that relies on a high degree of involvement of the professional environments.
Come and hear about the task, results, challenges and successes – and what the next steps are.
Birgitte Lyhne Broksø
Head of Programme marketing
Jesper Bang Vinther
External communication, student recruitment, and campaign development at the University of Copenhagen
About Birgitte och Jesper
Birgitte Lyhne Broksø
Birgitte Lyhne is Head of Programme marketing. She is a trained journalist and holds a master’s degree in Corporate Communication, with many yearsof experience as a communications director in public and private organizations. As the University of Copenhagen’s representative in the Universities Denmark working group, she has been involved in drafting the new code of conduct for responsible research dissemination.
Jesper Bang Vinther
Works primarily with external communication, student recruitment, and campaign development at the University of Copenhagen. With a background as video/television producer, I now work with many types ofcontent for web, video, animation, social media, outdoor media and printedpublications.