Practical use of AI in student marketing

Practical use of AI in student marketing

At JYU, we aimed to find AI tools that would save resources in creative and repetitive tasks in marketing and communications. For example, the always-on marketing in student recruitment requires constant content creation.

Content types we produce vary widely: We were looking for AI tools to help with drafting blog posts and newsletters, crafting social media posts, editing and creating photos and videos, writing subtitles, optimizing websites, etc. 

The AI pilot was conducted by the Communications and Community unit, responsible for JYU’s internal and external communication and marketing. We tested several AI tools and assessed their suitability and scalability for our versatile needs.

In this circus session, we will tell about our pilot, share our key findings, benefits and challenges, and discuss the next steps with AI.