NUAS communication conference

Programme for the communication conference 2026

The programme shows the times and which building and room each activity will take place in.
You will find the specific room for each speaker and lecture in your booking.
Niagara is located at Norra Neptunigatan 1 and Orkanen is located at Nordenskiöldsgatan 10.

Wednesday 10 June

13:00 – 18:00 Conference registration at Orkanen, Nordenskiöldsgatan 10, Malmö

14:00 Social Programme

  • Kallbadhuset: Sauna and bath (14:00, Ribersborgs Kallbadhus)
  • Malmöhus Castle: Guided tour (14:00, outside Malmöhus)
  • Canal Tour: Boat in Malmö canal (14:00, Malmö Central)
  • MAX IV: Research facility visit (14:00, bus from Niagara)
  • Food Caravan: Culinary tour (14:00, Möllevångstorget)

18:30 Welcome Reception at Moriskan, Norra Parkgatan 2, Malmö

Thursday 11 June

08:00 – 09:00 Late Registration

09:00 – 09:30 Welcome to Malmö University

09:30 Keynote

  • Jo Røislien: Facts are forgettable, stories are forever (Orkanen, Room: D138)

10:30 – 11:00 Coffee

11:00 Workshops

  • Odd Vegard Kanal- Wright: Storytelling (Room D138)
  • Jan Boman: The educational Journey, a strategic model (Room D222)
  • Ulf Mohager: Europe University (Room D223)
  • Björn Gíslason: Web and web management (Room D224)
  • Ásthildur Gunnarsdóttir: Marketing/Student Recruitment (Room D225)
  • Anna-Kaisa Säkkinen: Strategic Communications (Room D226)
  • Thurid Eriksson: Communications is not a mailbox (Room D227)
  • Ståle Tvete Vollan: Internal Communication for changing work behaviour(Room D228)
  • Lykke Thestrup: Pre- recruitment and early interest generation (Room D229)
  • Annica Zetterlind: Crafting clear goals- the key to effective communication (Room D230)

12:30 – 13:15 Lunch at Restaurant Niagara

13:15 Circus Sessions

  • Heli Syrjälä & Anni Karhunen: Practical use of AI in student marketing (Niagara Room: A0306)
  • Hiba Fawaz: From information to storytelling: how Chalmers reframed its voice on social media (Niagara Room: A0307)
  • Sabina Bjerre Hansen & Simon Byrial Fischel: Do Talk to Strangers! Why LinkedIn might be your most effective internal comms tool (Niagara Room: A0406)
  • Nabila Habib & Pål Arne Kvalnes: Promoting Diversity in Higher Education (Niagara Room: A0311)
  • Jørgen Thune Johnsen: How AI helps prospective students discover the right study programs (Niagara Room: A0407)
  • Hilda Liberg & Ida Fridvall: How we utilised Halmstad’s skyscraper in our sciencecommunication (Niagra Room: A0411)
  • Jón Gunnar Þorsteinsson: AI, Science Communication and the Icelandic Web of Science (D206)
  • Jessica Bloem: Training experts: building bridges between researchers, communicators and the media (Niagara Room: A0606)
  • Ásthildur Gunnarsdóttir & Rakel Gunnarsdottir: Girls and Non-Binary in Tech. Over a decade of social outreach at Reykjavik University (D207)
  • Annica Höglund & Anna Lawrence: How to customise student content (Niagara Room: A0607)
  • Ellen Albertsdottir: Lund University’s Growing Global Reach with The Conversation (Niagara Room: A0510)
  • Linnea Gestsson: How Malmö University found its voice on TikTok (Niagara Room: A0602)
  • Kristina Lindgarde & Sanna Trygg: How to Strengthen a University Newsroom (Niagara Room: A0502)

13:45 – 14:15 Coffee

15:00 Seminars

  • Thea Larsen Örneseidet: From information to storytelling: how Chalmers reframed its voice on social media (Niagara Room: A306)
  • Cecilia Cassinger: Brand communication in the public sector in times of crisis (D131)
  • Joseph Whimster: Promoting Diversity in Higher Education (Niagara Room: B1)
  • Stinne Bach Nielsen: Harassment and hate on researchers on SoMe (D132)
  • Sigurður Svansson: Bridging the Generational Gap in Student Recruitment– Marketing to Gen-Z (D132)
  • Jutta Kasslin & Helena Vannas: When everyboby is going AI… How to stay human? (Niagara Room: A406)

19:00 – 02:00 Conference Dinner at Slagthuset, Carlsgatan 12E, 211 20 Malmö

Friday 12 June

09:00 – 09:15 Opening Session

09:15 Keynote

  • Emma Frans: The Infodemic Vaccine (Orkanen, Room: D138)

10:15 – 10:45 Coffee

10:45 Circus Sessions

  • Kristine Gabrielsen: From insights to impact: mapping the student journey (Niagara Room: A0306)
  • Lise Wendel Eriksen & Anders Møller: How do you get 498 researchers to trim their hair and their profiles? (Niagara Room: A0607)
  • Betina Illemann Larsen,Vibeke Mark Hansen & Maya Bille: A ritual that made the new Rector go viral (D212)
  • Hanne Bjerknes, Gro Lien Garbo & Elise Frøjd: Make events great again: experiencing Focus on the Brain (D212)
  • Charlotte Møller Nygaard & Sinne Brandt Jakobsen: Developing a student communication strategy: why it matters and key takeaways from Aarhus University (Niagara Room: A0506)
  • Jón Örn Guðbjartsson: Hiking trips with science tips (D213)
  • Maren Bjotveit: Student ambassadors as influencers in university communication (Niagara Room: A0507)
  • Sofia Wiesler & Susanna Löfgren: Hallå Campus: Reinventing Student Recruitment with Reality Storytelling (Niagara Room: A0602)
  • Ingrid Sildo Nordhus: Viten-TV – Science on screen. For everyone (Niagara Room: A0311)
  • Torill Sommerfelt Ervik: Connecting University Leadership to 4,000 Employees (D216)
  • Julie Backer & Ellen Solberg: Streamlining transition: A digital introductory course for new students (Niagara Room: A0406)
  • Magnus Erlandsson & Johanna Svensson: Wiki 4-ever – how we created a podcast using Wikipedia to mediate research (Niagara Room: A0407)

12:00 – 12:45 Lunch at Restaurant Niagara

12:45 Seminars

13:45 – 14:15 Break

14:15 Keynote

  • Friðrik Larsen: Why universities need to measure the immeasurable their brands (Orkanen, Room: D138)

15:15 – 15:30 Close up Session

Please note that the programme is subject to changes