How Malmö University found its voice on TikTok

What happens when a university ventures into the world of TikTok? This session offers a behind-the-scenes look at how Malmö University has built a presence on the platform by teaming up with students.

Learn how the communications team and our student TikTok ambassadors have shaped a voice and strategy that truly speak to the next generation of students. With real examples and lessons learned, the talk highlights what it takes to stay relevant, build trust, and represent a university in a fast-moving, entertainment-first space.