Do Talk to Strangers!

Do Talk to Strangers!

Why universities need people — not just pages — on LinkedIn.

LinkedIn has changed dramatically over the last few years. Organic reach from Company Pages is shrinking, engagement quality is declining, and the platform is moving from social graph to interest graph.

In this session, we’ll argue that Employee Advocacy is no longer a nice add-on for universities – it is becoming essential infrastructure.

Using real the newest algorithm data, examples and practical experience from years of working with LinkedIn training and advocacy at Health, Aarhus University, we’ll discuss:

• why school and company pages struggle to create meaningful reach
• why topic clarity now matters more than posting volume
• how researchers and employees outperform corporate communication
• what universities can realistically do about it