Sofia Wiesler & Susanna Löfgren
Hallå campus: Reinventing student recruitment with reality storytelling
Hallå campus is Sweden´s first campus reality series, created in response to the COVID-19 pandemic when traditional student recruitment activities were canceled.
The series, featuring 8 students and their lives at Umeå university, spans 3 seasons and 14 episodes, each around 10 minutes long. It was launched to engage prospective students digitally and support the university’s new YouTube channel.
Out of 139.000 about 70% of views was within the target audience (ages 19-24), with high engagement and a notable increase in male viewers. It double the channel´s subscribers and received positive feedback for it´s authentic and engaging portrayal of student life.
The project was partly produced with the university´s communications agency but was later handled in-house, earning internal pride and nominations for several awards. In 2025 the concept will be used again for student recruitment.
Communications strategiest at Umeå university
Head of Student Recruitment and responsible for Hallå Campus at Umeå University
About Sofia Wiesler and Susanna Löfgren
Sofia Wiesler is a communications strategiest at Umeå university whit nearly 20 years experience of communication to younger target groups. She was head of student recruitment at the time of developing Hallå campus.
Susanna Löfgren is today head of student recruitment and responsible for continuing the development of Hallå campus within Umeå university´s student recruitment.