How AI helps prospective students discover the right study programs

In 2024, the University of Bergen launched a study match that uses artificial intelligence to recommend study programs to prospective students. 

AI is used to analyse the user’s personality based on their responses, summarise key traits, and provide study recommendations accordingly.

With this solution, users discover study programs they didn’t know about – presented in a language and style tailored to the young audience.

The Study match uses a dedicated Tone of Voice that aligns with our social media strategy, ensuring consistency across all communications.