From information to storytelling– how Chalmers reframed its voice on social media

We’re changing how we communicate in our own channels, moving from sharing formal information to emotional and personal stories. By focusing on the people, places, journeys, and challenges behind the world of Chalmers, we’re creating content that connects, engages, and inspires.

This session shares how we built a storytelling strategy for social media, why we stopped chasing content and started inviting ideas, and how emotion became a key ingredient in our communication, resulting in higher engagement, broader reach, and a more fun workflow.