Ellen Albertsdóttir
Lund University’s Growing Global Reach with The Conversation
Lund University has significantly increased its reach on The Conversation, a global platform that helps researchers share theirexpertise with wider audiences. Within a year of launching a targetedengagement initiative, we more than doubled both published articlesand readership. Several pieces were picked up by major news outlets, and researchers were featured in global broadcasts, reaching millions of viewers.
This growth was the result of a clear strategy. With dedicatedleadership, strong collaboration, and an inclusive approach, wemobilised communications officers across faculties, provided targetedtraining, and made it easy for time-pressed researchers to get involved.
The result? More researchers sharing their work, greater international impact – and a blueprint for universities looking to expand their reach.
Research Communication Lead at Lund University
About Ellen Albertsdóttir
She drives and coordinates strategic research communication across all faculties. Her work strengthens the visibility and global reach of Lund’s diverse research landscape. Witha university-wide perspective, she works across disciplines – from medicine, science and engineering to humanities, law and social sciences. Ellen is also the editor of Stay Curious, Lund’s international research newsletter, and leads the university’s collaboration with The Conversation. With a background in journalism and over a decade ofexperience in research communication, she specialises in makingcomplex research accessible and engaging for broader audiences.