How do you get 498 researchers to trim their hair and their profiles?

– A behavioral design campaign to put human faces on an entire organisation.

Have you ever searched for relevant information about a researcher, only to find insufficient and useless information on their employee profile? We sure have.

Employee profiles are some of the first pages to pop up if you Google a researcher from Aarhus University – which foundations and partners do regularly.

So, the university made it mandatory for all employees to fill in basic information about work areas and professional profile. But no one did. A brand-new interface and articles about the benefits of a completed profile didn’t make a difference either.

To solve this, we – the comms dept. at the Faculty of Health – came up with a campaign, using behavioral design and cheap tricks to turn good intentions into action and put a human face on the organisation. In this circus session, you will get hands-on knowledge on horew we motivated busy researchers to complete the task that is always at the bottom of their to do.