How to Strengthen a University Newsroom

This session explores the challenges and benefits of customising web content and transforming Umeå University’s student website. Instead of organising content by department, the new approach organises information by theme and customises it for students depending on course or programme. This change presents some obstacles and requires a new way of working for web editors. However, it offers many advantages for the users – our students – including easier access to relevant information and improved search results.