Hilda Liberg & Ida Fridvall
How we utilised Halmstad’s skyscraper in our sciencecommunication
Having an elevator pitch for your research—is, a brief explanation that people outside your field can understand—is a valuable tool for researchers working across various contexts. At Halmstad University, we have taken this concept one step further.
On our campus, you’ll find the Trade Center, a 22-storeybuilding where the lift takes approximately 45 seconds to reach the top. In our concept, a researcher is tasked with explaining their research in the time it takes to ascend the high-rise – a literal elevator pitch.
The concept has several uses. The films are available on the research project pages on our website, as a complement to the text. Researchers use them in their presentations, for example at conferences. Additionally, the videos are published on Halmstad University’s YouTube channel to share research with the public and strengthen the brand linked to Halmstad. The elevator pitches are appreciated by both researchers and funders — a winning concept!
Communication officer, Halmstad University
Media producer, Halmstad University