Practical use of AI in student marketing

At JYU, we aimed to find AI tools that would save money and especially time in creative and repetitive tasks in marketing and communications. For example, the always-on marketing in student recruitment requires constant content creation.

Content types we produce vary widely: We were looking for AI tools to help with drafting science news, blog posts and newsletters, crafting social media posts, editing and creating photos and videos, writing subtitles, optimizing websites, etc. 

The AI pilot 2024–2025 was conducted by the Communications and Community unit, responsible for JYU’s internal and externalcommunication and marketing. We tested more than 10 AI tools and assessed their suitability and scalability for our versatile needs.

In this circus session, we will explain our process for selecting tools for the pilot, detail our testing methods, share our key findings, benefits and challenges, and discuss which AI tools are still in use in our unit.