Cecilia Cassinger
Brand communication in the public sector in times of crisis
This talk examines the role of strategic communication in the public sector during times of crisis, focusing particularly on the complexities of place branding. It highlights how government organizations and municipalities can communicate their values and actions effectively to ensure public confidence and resilience.
Associate professor at the Department of Communication, Lund University.
About Cecilia Cassinger
Cecilia Cassinger is an Associate professor at the Department of Communication, Lund University, with a PhD in Business Administration focused on marketing. Her research examines the role of branding and communication strategies in fostering social sustainability in places (cities, regions, nations), particularly during crises. Cassinger’s work has been published in various academic journals and edited volumes. She is co-editor of The Nordic Wave in Place Branding (Edward Elgar, 2019), Routledge Companion to Media and Tourism (Routledge, 2020), and most recently Communicating in the Face of Global Crises (Routledge, 2025).