Bridging the Generational Gap in Student Recruitment– Marketing to Gen-Z 

In this seminar, Sigurdur Svansson – CEO and Co-Founder of Sahara ad agency, operating in both Iceland and the U.S. – will explore how university marketing and communications professionals (often Millennials or Gen X) can more effectively engage with prospective students from Generation Z.

Sigurdur will examine the evolving media landscape, focusing on how social media usage and content preferences differ across generations. He’ll address the challenges faced by marketing teams when reaching audiences who consume content on platforms they may not personally use and offer strategies for adapting to Gen Z’s unique media behaviors. The session will provide practical insights into bridging generational divides to create more authentic, effective communication with today’s university-bound students.