The seminars and presentation for each speaker

Explore Our Inspiring Seminars

Dive into key topics in university communication—crisis strategy, AI, marketing, social media, and more. Each one-hour Seminar takes place at Malmö University’s Niagara building.

Choose one Seminar for Thursday and one for Friday—tailor your experience to what matters most to you.Below, you’ll find each speaker and their Seminar topic—get ready to be inspired!

Seminars for Thursday

All seminars are at 15.00-16.00

Public brands in crisis and change

Cecilia Cassinger

Kommunikationsexpert

Leveraging Communication for Interdisciplinary Innovation in Health and Technology at OsloMet

Thea Larsen Ørneseidet

Communication advisor, OsloMet 

OsloMets strategic initiative, Intelligent Health will contribute to develop knowledge and technological solutions that foster improved health and counteract diseases. We create an arena that encourages cooperation between the university and the private and public sectors. 

We use communications to open doors for external partners and to connect internal professionals and students. OsloMet develops concrete services, eg master collaboration, or facilitate for activities that leads to networking and professional events to develop new knowledge on health technology to solve societal health challenges. 

In this session we focus on how to: 

  • Communicate to reach out to external partners,  
  • Engaging students in interdisciplinary collaboration, 
  • Engaging internal staff to participate in innovation processes, 
  • Using communication to create interdisciplinary meeting places

Harassment and hate on researchers on SoMe

Stinne Bach Nielsen

Marknadsföringsstrateg

When everyboby is going AI… How to stay human?

Jutta Kasslin & Helena Vannas

Kommunikationsexpert

Helena Vannas

Kommunikationsexpert

Bridging the Generational Gap in Student Recruitment. Marketing to Gen-Z.

Sigurður Svansson

PR-specialist

Lessons Learned from a Scottish Ancient

Joseph Whimster

Associate Director, Global Partnerships and Recruitment at the University of Aberdeen.

This seminar will provide a short history on how international recruitment has evolved in the UK over the last decade, highlighting some of the challenges associated with an over reliance on international fees and increasingly complex geopolitics. 

It will also cover the importance of understanding your individual institutional market proposition to find your space in an increasingly crowded marketplace, covering themes of mass market vs diversification and associated risks, agent networks and future directions of travel, including TNE and partnership trends. 

Seminars for Friday

All seminars are at 12.45-13.45

When the shit hits the fan. Communication’s Role in Crisis Task Forces

Sunna Kristín Hilmarsdóttir & Ásthildur Gunnarsdóttir

Kommunikationsexpert

A framework for researcher-to-researcher communication on university websites

Kjersti G. Stensrud

Senior advisor in the communications department at the University of Oslo

Kristine Mangerud

Senior advisor in the communications department at the Faculty of Medicine, University of Oslo

Effective communication of research online is essential for fostering collaboration, securing funding, and increasing impact. Yet, online spaces designed for this purpose – such as web pages for research groups, projects and centres – remain an underexplored area of science communication. 

What specific goals should these web pages serve? How can templates, content and information architecture support those goals? What matters most to the researchers who own the content – and what are users actually looking for? How can researchers and web professionals collaborate successfully in creating and maintaining these web pages? And how can they best support funding applications? 

To explore these questions, the University of Oslo’s communications team has conducted a comprehensive project using surveys, interviews, analytics and forum discussions with researchers, editors, advisors and funders. In this seminar we’ll present our findings and invite participants to reflect, provide feedback and share insights from their own institutions

From faculty branding to university branding

Birgitte Lyhne Broksø

Marknadsföringsstrateg

Write good speeches!

Søren Henrik Stein

Kommunikationsexpert

AI

Anders Bjarby

PR-specialist

Website & Branding at Lund University

Lunds university

Marknadsföringsstrateg

Upptäck möjligheterna med NUAS Communication Conference.

Här kan du lära känna våra talare, deras expertis och hur de bidrar till konferensens innehåll och värde.